BD Plan Assessment and Benchmarking to Maximize Your Marketing ROI

BD Plan Assessment & Benchmarking Tool

Maximize Marketing ROI. Benchmark Your BD Strength. Accelerate Strategic Growth.

Created by ACEC in partnership with business development expert Don Sherman, this essential tool helps architecture, engineering, and construction (A/E/C) firms assess their current business development performance and uncover areas for improvement. Whether you're a C-suite leader, marketing director, or strategic pursuit manager, this tool provides the insights needed to sharpen your competitive edge.

Evaluate your firm's BD systems, staffing, processes, and resources across 12 essential competency areas. Use the structured 30-question self-assessment to generate Net Positive Scores (% agree – % disagree), then compare your results to national benchmarking data from leading firms.

You’ll gain critical insight into:

• Gaps in client markets, services offered, and geographic reach

• Staff utilization, delivery methods, and risk management

• Competitive positioning, pricing strategy, and market conditions

• Strategic and tactical sales and marketing effectiveness

What’s Included:

• Business Development Competency Model

• 30-Statement Survey and Benchmarking Template

• Sample Results, Analysis, and Recommendations

• Scope-of-Work Guidance for In-Depth Assessments

Whether used for self-assessment, team planning, or executive retreats, this tool is a must-have for firms serious about growth, profitability, and marketing efficiency.