AEC Market Masters specializes in Business Development Leadership and Coaching, offering both on-site and virtual training for individuals and teams. 

Our programs range from Business Development 101 to advanced coaching for seasoned professionals and executives leading key business lines, services, programs, and projects.

Through cutting-edge strategies, we empower teams to refine their approach—effectively conveying themes, messages, and differentiating from competitors. Whether securing new clients or pursuing high-value projects, Market Masters provides the tools and expertise to drive success.

We also offer Strategic Pursuit leadership and coaching, helping firms and their leadership strengthen pursuit teams and win must-win opportunities.

AEC training offerings include:

• Introduction to BD 101
• Winning Proposals & Presentations 201
• Business Development Management and Leadership 501
• Capture Planning 502
• Strategic Pursuits 503
• World Class Presentation 504
  

We also provide access to Dag Knudsen's essential Professional Services Sales and Marketing training courses, such as "Client Account Analysis" and "Winning Presentation and Proposal Design." These are vital components of AEC Market Masters' Capture Planning process.

The full catalog includes:

• Proactive Positioning
• • The CPR of Business
  • Client Account Analysis
  • Making Client Contacts
• Selective Pursuits
• • Strong Go / No-Go
  • The SRT Commitment (by M-M)
  • Building and Managing A Portfolio of Winnable Opportunities, not a Wish-List (by M-M)
• Design & Delivery of Winning Interview Presentations and Proposals
• • Effective Visual Aids
  • Creating a Favorable Audience Response
    
  • Creating Audience Centered Presentations
  • Organizing Presentations for Various Situations
  • Storyboard Techniques
  • Winning Proposals

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